Pet Supplies Plus

When Pet Supplies Plus introduced their private-label pet food line, Redford Naturals, they needed to clearly communicate its differentiators and build brand adoption— first among retail staff, then with consumers. My team developed the “Path to Adventure” contest, a brand strategy across over 400 stores, which awarded lucky pet parents and their dogs a dream vacation in the wild. We also deployed an influencer outreach program to increase social presence and build relationships with pet-fluencers. Deliverables included print, digital, POP displays, merchandise, and social media.