KeVita

Sparkling probiotic drink brand KeVita sought to broaden its consumer base beyond the yoga and kombucha crowd to compete with similar brands in the market. I was part of the team that developed and launched a brand repositioning strategy to capture a younger, active, and more diverse demographic. We reflected the “KeVita lifestyle” by implementing a refreshed look and feel, overhauling the brand’s social media presence, and directing aspirational photo shoots across Los Angeles, retaining the brand’s core consumers while acquiring a new audience segment.