When writer/director James Gunn’s put his gleefully violent and humorously vulgar, hard-R take on DC antiheroes The Suicide Squad, it lent itself to a big, bold campaign and this IMAX exclusive poster art was no exception.

Working with the studio and a partner creative agency, this piece was slowly culled from dozens of potential art directions, color palettes, and compositions. After much debate and many mockups, we arrived at a solution which conveyed the hard-R tone of the film, as well as the fact it was filmed for IMAX, meaning it the superior way to see every gory kill and hear every F-bomb.

Creative Direction | Art Direction | Copywriting